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THE GROWTH INTELLIGENCE ASSESSMENT

See the business
behind the numbers.

A structured first-pass assessment of how your business attracts customers, converts demand, makes money, retains customers and delivers consistently. The result is a provisional operating score, calculated metrics and a short list of priorities to investigate.

8–10 minutesBuilt for different business modelsTransparent scoringNo AI required
What this assessment can — and cannot — tell you. It can calculate from the numbers you provide and identify patterns worth investigating. It cannot independently verify your accounts, prove that money is being lost, or diagnose the cause of every performance gap. Industry comparisons are shown only where a relevant source and cohort are available.
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Before we begin · 01

Unlock your business assessment

Enter your work details to access the questions. Your results will appear on screen at the end, and the information you provide helps prepare a relevant first-pass readout. No marketing subscription is required to continue.

Your contact details are submitted when you unlock the assessment. Your questionnaire answers and calculated results are submitted when you finish. Business-growth updates are optional and require separate consent.

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01 · Business context

What kind of business are we looking at?

The context matters. A subscription company, a professional services firm and an ecommerce business do not have the same operating economics.

This classification is also used to select a marketing-spend peer reference where the source supports it.
Use a typical month, excluding sales tax/VAT where applicable. Use the currency selected above.
This is your target, not a forecast.
Describe the future state in your own words. Keep it specific.
02 · Economics & investment

What does the business keep — and what does it spend to grow?

These numbers help separate top-line activity from the economics underneath it. Estimates are acceptable; mark what is actually measured.

Sales less direct cost of goods / delivery, divided by sales. Leave blank if unknown.
03 · Demand & conversion

How does demand become a paying customer?

Use monthly averages. If a metric does not apply to your model or is not tracked, leave the numeric field blank and answer the visibility questions honestly.

Ecommerce / online product details
Subscription software details
Service / contract sales details
04 · Customer value

What happens after the first sale?

Repeat business, renewals, referrals and expansion can change the economics of growth. Answer for the customer lifecycle that best fits your model.

05 · Operations & control

Can the business repeat good performance without heroics?

This section checks whether delivery, decisions and measurement are embedded in the operating system — or depend on individual memory and effort.

One final check: the score below measures operating visibility and repeatability based on your answers. It does not rate your business against competitors and it does not prove that a business is good or bad.
YOUR FIRST-PASS BUSINESS READOUT
Your assessment has been submitted. Your answers have been recorded. Your first-pass results are shown below.

Your growth system,
as the numbers describe it.

This report is based on self-reported inputs. Calculations are indicative and may be affected by seasonality, accounting definitions, taxes, one-off sales, attribution limits, capacity and data quality. Benchmark groups are not perfect matches for every business. No estimate is a promise, forecast or finding of money actually lost.